OpenClaw SEO Skill
SEO analysis and optimization skill for websites. Use when auditing a site's search visibility, fixing rankings/traffic drops, optimizing pages for Google (Baidu/Bing) and AI search (ChatGPT/Perplexity/AI Overviews). Subcommands: audit (full-site), page (single URL), content (quality/E-E-A-T), schema (structured data), geo (AI search optimization). Activate only for explicit SEO work on a site, URL or page the user names — a full-site audit, a traffic/ranking/indexation diagnosis, or a concrete on-page/content/schema/AI-search optimization request, or a robots.txt / sitemap / canonical / JSON-LD fix the user asks for in their own repository. Do NOT activate for: general questions about SEO concepts ("what is SEO?"), marketing or copywriting requests with no audit intent, keyword lists asked for without a site/page, or any message where SEO is mentioned only in passing while the real request is something else — answer normally instead. 中文：网站搜索可见性分析与优化技能。当用户想优化网站搜索排名、做 SEO 审计、 诊断流量下降/排名消失、优化页面被 AI 搜索引用时使用。子命令：audit（全站审计）、 page（单页分析）、content（内容质量/E-E-A-T）、schema（结构化数据）、geo（AI搜索优化）。 仅当用户**指定了站点/URL/页面**并明确要做 SEO 相关操作时激活（全站体检、流量/排名/ 收录诊断、具体的页面/内容/结构化数据/AI 搜索优化，或要求修自家仓库的 robots.txt、 sitemap、canonical、JSON-LD）。**不激活**的场景：泛问概念（"SEO 是什么"）、 纯文案营销请求、没给站点的关键词清单、只是顺口提到 SEO 而真实诉求是别的事。 触发词（需与站点/URL 或明确诊断意图同时出现）：SEO、SEO审计、技术SEO、全站体检、 排名上不去、流量下降、不被收录、robots.txt、sitemap、canonical、 Core Web Vitals、LCP、H1、meta description、结构化数据、schema、JSON-LD、 富媒体摘要、AI搜索优化、AEO、GEO、llms.txt、E-E-A-T、关键词研究、内链。
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